According to IHS, the OLED TV market will see slow growth unless producers manage to apply new technologies - mainly printing processes based on soluble materials and flexible substrates. If both technologies are to be adopted, IHS sees OLED TV shipments reaching almost 40 million units in 2023.
In the chart above, IHS Uses three cases. In Case 1, OLED TV makers use glass substrate and an evaporation process. In case 2 they adopt a printing process and soluble materials, and Case 3 assumes a flexible substrate is used as well.