Last month Sony, Japan Display, Panasonic and the INCJ formed a new OLED company called JOLED to focus on medium sized OLEDs. JOLED will be launched in January 2015 and has the potential to become a large OLED player.
A few days later, OLEDNet reported that JOLED is likely to choose small-molecules OLEDs, Oxide-TFT backplanes, Sony's Super Top Emission technology and an WRGB pixel architecture. Today I found Sony's original press release (a month late, actually), and there's some interesting information in there.